Centrifuge Moves Loyalty Reserves Onchain

Analyst in a modern office viewing a digital vault dashboard of onchain loyalty reserves and tokenized assets.

Centrifuge, Janus Henderson Investors and SmartMedia Technologies have launched an institutional framework designed to move loyalty-program reserve management onchain. The initiative uses tokenized vaults to manage the financial assets backing loyalty points and rewards programs, connecting reserve management more directly with the systems used to issue and redeem those benefits.