Rewards, Points, and Airdrops: Organic Growth or Artificial Volume?
Reward programs have become crypto’s favorite growth hack, and also its most convenient illusion. Points, quests, retroactive airdrops, and liquidity incentives can make a young protocol look alive before it proves why anyone should stay. Coinbase’s educational guide describes airdrops as distributions meant to raise awareness and encourage adoption, while academic researchers note that $4.56 […]